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A qualified wine maker, Sam was introduced to cider while he was working for the Hugel family in Alsace, France. Wine makers since 1639, the Hugel family taught Sam about the importance of tradition as well as some innovative wine making techniques.
Apple Tree Cider is made from Hawke’s Bay Braeburn apples with a hint of elderflower which is sourced from the South Island. Braeburns were chosen for their crisp acidity and full flavour.
As a wine maker by trade Sam likes to think each vintage is slightly different with a crisper more tart flavour from cold seasons to more tropical flavours with a warm autumn.